The 'Visit Pakistan' campaign was launched on 17th September 2021, to attract tourists on the day the UK announced to remove Pakistan from the COVID-19 travel red list, after 6-months - We're Good To Go!
To coincide with and celebrate the movement this advertisement was released, highlighting the fact that 'Pakistan is Back.' Accompanying the key message that moving Pakistan from the UK red list has made us feel "Mountain High" and "River Deep" were iconic drone shots of jagged peaks and flowing streams from the Gilgit-Baltistan region of Pakistan.
Working with a range of contributors and partners, we aim to boost Pakistan’s image in the UK and overseas, increase the aspiration to travel there and turn that aspiration into bookings.
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#VisitPakistan #MyPakistan #CFTPakistan