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Evernew and Bari Studio

PAKISTANI CINEMA: TRIUMPHS AND TRIALS 1947-1997

Pakistani cinema has a vibrant and diverse history that has spanned several decades, with its roots tracing back to the early years of Pakistan’s independence in 1947. Over the years, the industry has witnessed significant developments, producing notable films, establishing renowned studios, and leaving an indelible impact on the cultural landscape of the nation.

Evolution of Pakistani Cinema

Pakistani cinema has evolved through distinct eras, each characterized by its unique themes, styles, and cultural influences. The early years of Pakistani cinema were marked by the emergence of film studios and the production of black-and-white films. Notable studios that played a pivotal role during this time include Pancholi Film Studio, Eveready Pictures, and Ranjit Film Studio.

Golden Era of Pakistani Cinema

The 1960s and 1970s are often regarded as the Golden Era of Pakistani cinema. It was during this period that the industry flourished, producing a plethora of high-quality films that captivated audiences. Renowned studios such as Nigar Studios, Bari Studios, and Evernew Studios emerged as major contributors to the film landscape.

Prominent Films and Songs

Several iconic films and songs from the Golden Era of Pakistani cinema have become cultural touchstones. Examples include:

  • “Armaan” (1966): Directed by Pervaiz Malik, this classic film starred Waheed Murad and Zeba and featured memorable songs such as “Ko Ko Korina” and “Akele Na Jaana.”
  • “Aaina” (1977): Directed by Nazr-ul-Islam, this critically acclaimed film starred Nadeem and Shabnam and is remembered for its soulful songs, including “Mera Pyar Tera Pyar” and “Gham-e-Dil Ko In Aankhon Se.”

Revival and Contemporary Pakistani Cinema

In recent years, Pakistani cinema has experienced a revival with a new wave of filmmakers and storytellers. This revival has brought forth critically acclaimed films that have garnered international recognition. Notable names in contemporary Pakistani cinema include Shoaib Mansoor and Bilal Lashari, who have contributed to the industry’s growth and artistic vision.

Inside Bari Studio: A Realm of Creativity and Craftsmanship Amidst Neglect

Over the years, Bari Studio, once a thriving hub of creativity, has unfortunately fallen into a state of neglect and disrepair. The studio, which once buzzed with the energy of filmmaking, now stands as a shadow of its former self. Broken equipment, dusty corners, and an air of desolation pervade the premises, reflecting the industry’s struggle to keep up with changing times.

The costume room, once a vibrant space where artisans meticulously crafted costumes, now wears a sombre veil of abandonment. Rows of neglected racks, tattered fabrics, and faded colours hint at the studio’s diminished resources and lack of maintenance. The decline of Bari Studio serves as a poignant reminder of the challenges faced by the Pakistani film industry, including financial constraints, changing viewer preferences, and competition from digital platforms.

Despite the disheartening state of affairs, it is important to remember the significant contributions Bari Studio has made to Pakistani cinema throughout its history. The costumes that once breathed life into memorable characters and transported audiences to enchanting worlds still hold a trace of the industry’s glory days. The costume room still stands as a treasure trove of creativity and craftsmanship.

Inside the costume room, one can find racks adorned with colourful and intricately designed garments. Traditional ensembles, such as intricately embroidered shalwar kameez, lehengas, and sherwanis, offer a glimpse into the rich cultural heritage of the country. These costumes are carefully crafted, often by skilled artisans, to ensure authenticity and attention to detail.

Apart from traditional attire, the costume room also houses a plethora of costumes for period dramas, reflecting different historical epochs. From regal Mughal-era garments adorned with intricate embellishments to retro attire reminiscent of the 1960s and 1970s, filmmakers have access to a wide range of options to accurately depict specific time periods.

Whether it is recreating historical eras, embodying cultural traditions, or envisioning fantastical worlds, the costume room at Bari Studio plays an integral role in shaping the visual narrative of Pakistani cinema. It is a place where the magic of storytelling is woven into the fabric and where the transformative power of costumes elevates characters, transporting audiences into captivating cinematic experiences.

Evernew Studio: Vibrant Shooting Sets with Cultural Props

Evernew Studio, a prominent film production facility in Pakistan, still creates vibrant shooting sets that transport audiences to captivating worlds. One of the key elements is its extensive collection of cultural props, which add authenticity, depth, and visual richness to the films produced within its walls.

If you’re lucky and it’s shooting day, you will find a treasure trove of cultural props. Intricately crafted musical instruments, such as tabla drums and matka clay pots, fill the air with melodies that evoke a sense of nostalgia and tradition. Handcrafted furniture, including carved wooden chairs, ornate mirrors, and vibrant textiles, reflect the diverse cultural heritage of the country.

These cultural props not only enhance the aesthetics of the shooting sets but also serve as important tools for actors and filmmakers to delve deeper into their characters’ backgrounds and motivations.

“Pakistani Cinema 1947-1997” – A Book Celebrating Pakistani Filmmaking

Mushtaq Gazdar’s book, “Pakistani Cinema 1947-1997,” serves as a valuable resource and reference for anyone seeking a comprehensive exploration of the history and evolution of Pakistani cinema during its formative years. Gazdar’s work delves into the various aspects of Pakistani cinema, including its growth, challenges, and cultural impact, providing a deeper understanding of the industry’s development.

This book provides a comprehensive exploration of the country’s cinematic history, encompassing both pre-Partition films and post-Independence classics. It goes beyond being a mere collection of trivia and cinema lore, incorporating insightful anecdotes, reminiscences, and interviews with influential directors and producers.

What sets this book apart is its ability to intertwine the artistic development of the film industry with the broader social development of Pakistan. It highlights the clash between the narrow self-interest of the ruling elite and the creative potential of the artistic world, resulting in stifled originality and the near-destruction of the film industry. Through a clever synthesis of historical narratives, the book sheds light on how these opposing forces shaped the trajectory of Pakistani cinema.

Here’s an Overview of the Key Highlights of Pakistani Cinema

  1. Formative Years (1947-1959):
    • After the partition of India and the creation of Pakistan in 1947, the film industry faced initial challenges in establishing itself. The first film produced in Pakistan was “Teri Yaad” in 1948.
    • The 1950s saw the emergence of prominent film studios, such as Pancholi Film Studio, Evernew Studios, and Shahnoor Studios, which played a crucial role in shaping Pakistani cinema.
    • The film “Do Ansoo” (1950) gained recognition as the first Pakistani film to complete a 25-week run at the box office.
  2. Golden Era (1960-1977):
    • The 1960s marked the beginning of the golden era of Pakistani cinema. Pakistani films gained popularity not only within the country but also in international film festivals.
    • Some of the most successful films of this era include “Armaan” (1966), “Aina” (1977), and “Naag Manni” (1979).
    • Legendary actors like Waheed Murad, Zeba, and Mohammad Ali rose to prominence during this period. Waheed Murad, often referred to as the “Chocolate Hero,” became an iconic figure in Pakistani cinema.
  3. Decline and Martial Law (1977-1988):
    • The decline of Pakistani cinema began in the late 1970s and early 1980s due to various factors, including political instability, economic challenges, and the rise of television.
    • The implementation of martial law in 1977 further contributed to the decline as it led to strict censorship and restrictions on artistic expression.
    • However, some notable films like “Maula Jatt” (1979) and “Aina” (1977) managed to achieve commercial success during this period.
  4. Revival Efforts (1988-1997):
    • After the lifting of martial law in 1988, efforts were made to revive the Pakistani film industry.
    • Filmmakers and actors sought to experiment with new genres and storytelling techniques to attract audiences.
    • The film “Muhafiz” (1998) was a critical success and received international recognition, marking a significant step towards the revival of Pakistani cinema.

During this period, Pakistani cinema faced challenges due to the dominance of Indian films and the rise of television. However, there were still notable achievements and contributions made by filmmakers, actors, and other industry professionals.

It’s important to note that this is a brief overview, and Pakistani cinema has continued to evolve beyond 1997 with the emergence of new talents, improved production quality, and increased international recognition.

One notable milestone in the modern era of Pakistani cinema is the incredible film, “The Legend of Maula Jatt.” Directed by Bilal Lashari and released in 2022. This film captured the imagination of audiences and marked a turning point in the industry. With its grand production scale, breathtaking visuals, and stellar performances, “The Legend of Maula Jatt” redefined the possibilities of Pakistani cinema. It not only garnered massive commercial success but also received critical acclaim for its storytelling and technical brilliance. The film showcased the potential and talent within the industry, attracting attention both domestically and internationally. “The Legend of Maula Jatt” serves as a testament to the resurgence of Pakistani cinema, inspiring a new generation of filmmakers and setting higher standards for quality and innovation in the years to come.

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